search engine optimisation, pay per click & online marketing
online strategies that deliver a major return on investment
With such vast choice in the marketplace for the majority of industries, ensuring your business is prioritised in online searches – and you stand out amongst your competitors – is a modern day challenge all companies face.
Having a strong SEO and online marketing strategy can help your business achieve a significant internet presence and get you noticed by people seeking the products or services you offer. Navigating the world of SEO and pay per click advertising can be complex – and daunting! We’re here to steer you through the process, giving you simple, clear advice about how you can make your online strategy deliver results.
It is a well-known fact that web-surfers seldom venture past the first page of results on Google or other search engines such as Yahoo or Bing. This makes it a must for your business to appear high in the rankings.
A quality SEO service can help you get on that first page, resulting in increased traffic to your website and, ultimately, more business. Our support in the creation of engaging content and striking visuals can also help you retain visitors longer, and the longer people stay on your website, the more likely they are to buy.
pay per click (ppc)
Pay per click (PPC) is a highly targeted advertising technique used to direct relevant traffic to websites. Advertisers bid on keywords pertinent to their target market and pay each time an ad link is ‘clicked’.
Ads are displayed alongside search engine results or websites with related content that have agreed to show them. We can offer specialist advice, set-up and manage pay per click campaigns that bring precisely the types of enquiries you’re looking for. Our PPC experts are Google qualified.
If you want to create email campaigns that convert to opens and clicks, and ultimately increase business, we can help.
Our skilled and experienced design team, combined with our online marketing experts will create stylish campaigns with high conversions.
From writing attention grabbing headlines to creating eye catching designs and content that drives engagement … our e-marketing team will work with you to reach out to your customers and achieve the desired results.
Search Engine Optimisation (SEO) is vital to the online growth of your business. You may have a beautifully designed website, fantastic products and the best prices, but if no-one can find it, then it is failing. We will work closely with you to build an SEO strategy that delivers both the quantity and quality of website visitor you need.
How well is your website working for you? Conversion rate optimisation is the process of co-ordinating all the elements of a successful online campaign – SEO, design, calls to action and analytics – to construct the most effective experience for potential customers.
How prospects interact with your website is key to understanding their behaviour. We will evaluate your online performance and reveal how you can enhance the visitor experience.
Google analytics is a robust measurement tool that helps you absorb and understand visitor information for your website.
Visitor behaviour and, crucially, how they found you are essential metrics for improving future online campaigns. Nutcracker’s analytics experts will help you make sense of this information, adapt and refine your approach to achieve ever-healthier results and increase our business.
Re-marketing is a powerful online marketing tool enabling brands and online marketers to stay engaged with their target audience; presenting highly relevant adverts and offers across the web and ensuring a brand is at the forefront of potential customers’ minds.
Targeting people at the right time, when they are ready to buy, is what re-marketing is all about. We can create re-marketing strategies that put your business in pole position for winning the sale.