branding & corporate identity from nutcracker
stand out from the crowd
Graphics are vitally important in defining a durable business identity. Above all else, it is design that will express uniqueness, and give a business personality. Applying cohesive design across an organisation differentiates it from competitors, illustrates professionalism and fosters brand familiarity and belief. Our outstanding design work has been instrumental in cultivating business identities that engender trust and engage customers time and time again.
shaping your identity
Branding is a powerful tool. It underpins your business, shapes your identity and defines your company vision. A brand controls how you are perceived and is a key ingredient to differentiating an organisation in their marketplace.
Establishing the right tone and visuals is vital to bolster any marketing strategy and enable effective promotion of a business.
Our creative experts work closely with you to develop a company brand to be proud of, reflecting the promise to your customer and setting you apart from competitors.
We can also offer support with brand development. Companies rarely stand still and brand evolution over time is inevitable. It is essential that a brand identity grows and matures alongside an organisation – ensuring the clients’ perception is accurate.
Updating or refreshing a brand in-line with the marketplace, or to reflect company growth, progression or diversification, can ensure your business and brand remain co-ordinated and current.
logo & identity
At the core of every brand identity is a distinctive and dynamic company logo. This becomes your mark of quality and should be simple, memorable and inspiring. Our long-established graphic design team are renowned for their originality and vision, crafting logos of distinction that meet brand objectives, always with the customer experience in mind.
Great design should communicate effortlessly with its target audience. We work closely with you to deliver concepts that customers can connect with, and, together with the company voice, tone and brand association, will become the cornerstone of your brand identity.
Brand implementation is a far-reaching and often lengthy process that demands more than assimilating a new logo into company stationery and marketing collateral. Whether a business operates from single-site premises, or is a more complex, multi-site organisation, this requires planning and should ideally be integrated into a wider marketing strategy.
The aim is to embed the brand into the psyche of employees and customers alike. It is critical to deliver a clear and consistent message, online and offline, and ensure all communications follow the brand identity in both design and tone.
An essential, but often overlooked, element of brand implementation is the compilation of a brand guideline documents. To ensure consistency of message, the correct colours, logos, fonts, formats, strap-lines, and tone-of-voice should be adopted organisation-wide
We can produce a clear, concise, document setting out the brand guidelines and can incorporate templates to ensure brand identity is not compromised. This can include the creation of reports, presentation slides and newsletters as well as providing a toolbox to enable staff to create their own content and graphics within the brand parameters.