Case Study – IRSP

Client: IRSP

Nutcracker was commissioned to provide Insulated Roller Shutter Products Limited (IRSP) with a new strategic marketing approach, comprising:

  • Improving the companies performance in it’s existing markets;
  • Develop a new strategy for targeting Architects and Insurance Companies;
  • Develop new export marketing strategy;
  • Improve the profile of the company and its innovative products;
  • Provide marketing material to facilitate the above.


About IRSP

IRSP is an established company that has developed a reputation for the design and manufacture of innovative roller shutter products. The company has developed an extensive range designed to suite a wide gamut of commercial applications. IRSP consistently researches into new products and materials. When a new concept is drafted, the company undertakes all of the design and development processes of the new roller shutter system. The product is then rigorously tested before going into full production. Testing may include external QA performance trials in order to obtain European quality certification. Each roller shutter system is manufactured to clients specific requirements, produced to conform (and in most cases exceed) all major European quality and safety standards. All IRSP doors and accessories are manufactured under a strict in-house quality programme to ensure complete customer satisfaction and carry a warranty against defects in material or workmanship.

The company’s policy of on-going research and development for all products ensures that they remain the most revolutionary and finest engineered roller shutter products available. This process ensures that IRSP will provide unlimited design options and unrivalled product performance on all supplied products.

Process of delivery

  • Logo and corporate identity
  • Product branding for entire range
  • Printed stationery
  • Sales literature
  • Content-managed website
  • Interactive Email marketing template
  • Modular exhibition stands, graphics and supporting media
  • Search Engine Optimisation

Outcome and Impact

IRSP’s first year’s sales growth was 120%. The company’s average yearly sales growth over four years has been 43% per annum and profits have increased significantly over the same period. The company intends to increase its market share by investing in a new phase of Marketing.

Graham Danks, Managing Director was quoted as saying:

“I am pleased to inform you that we have achieved the vast majority of our business goals and our marketing is delivering fantastic results. The actual performance of the business has exceeded all of our wildest dreams. I would like to take this opportunity to thank you and all of your staff at Nutcracker for their dedication, advice and hard work over the past five years. Without all of your efforts, IRSP would not have developed into the successful company that it is today. I was originally a sceptic with regards to marketing now I am a total convert. Nutcracker Design & Marketing Ltd has been a quintessential element in IRSP achieving its success.”

Graham Danks, Managing Director
Insulated Roller Shutter Products Limited