IRSP.

Insulated Roller Shutter Products.

In 2001 Nutcracker was selected as the preferred consultancy to deliver a European grant funded marketing project for IRSP.

Client Profile.

IRSP Ltd is an established manufacturer and supplier of high quality roller shutter systems, products range from standard installations to high specification bespoke solutions supplying both the trade and end user. The company has built up a reputation for providing innovative design solutions for various roller shutter applications with particular emphasis on potential problems that require specialist knowledge and expertise.

The company provides a range of solutions for specific requirements including security, insulation, fire prevention, fast access and low budget options, these solutions have been applied across a wide range of markets including domestic, retail, industrial, commercial and the public sector.

Project aims and objectives:

• Improve the profile of the company and it's products and services .
• Develop new corporate ID.
• Develop new product branding.
• Produce new corporate and product literature.
• Devise a marketing strategy for both domestic and export markets with both conventional and online initiatives.

Eighteen months after implementation, the results read as follows:

• Enquiries up over 500%.
• Sales up over 120%.
• Export initiatives 6 months ahead of schedule.
• Online initiative to integrate CRM on schedule.

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