effective marketing

Strategic MarketingNutcracker uses Strategic Marketing to create a Plan which allows our clients to reach and satisfy their customers in the most effective way.
We identify the needs of our client’s customers and devise a Marketing Plan to meet those needs whilst ensuring that the organisation remains profitable.
On the whole Nutcracker creates a written Strategic Marketing Plan which outlines the type of marketing programs we suggest during a given time frame along with how they will be implemented in order to achieve the optimum results.
The following methods are just some of a variety of services we can offer:

 

Public RelationsAn organisations success is reliant on its reputation. Public Relations are all about reputation. It is the product of the way an organisation behaves and what others say about you. PR can be used to gain understanding and trust between an organisation and its various publics for example, employees, investors, customers and the local community.
At Nutcracker we use various techniques as part of our PR campaigns. Typically they include online viral campaigns, media relations, sponsorship and speaking at conferences. Nutcracker does not rely only on short term PR for our clients, for example around the time of product launches. Instead we encompass our clients long term strategic aims which allows them to build a brand and interact with their stakeholders.

E-shots, buttons, bannersNutcracker can design you a personalised email marketing campaign using our newly developed software which allows our customers to target specific individuals / companies.

 

Mailing ListsUtilising Nutcrackers extensive mailing list gives our customers the opportunity to distribute information about their offering to a specified market. Our database comprises the names, addresses and email addresses of organisations within the UK.

Market research

Nutcracker carries out both primary and secondary market research dependant on the data which is required. The data is then collated, formatted and analysed.

Internet marketingAt Nutcracker we specialise in banner advertising, pay per click, e-shot marketing and search engine optimisation. All of which if implemented correctly result in increased traffic to your website which in turn leads to increased custom.
If prospects cannot find you naturally via a search engine then it is possible that your website is not optimised correctly. Thus in order to drive traffic to your website a pay per click campaign or banner advertising may be necessary.

 

Search Engine ManagementSearch Engine Management is an internet marketing strategy which allows the visibility of websites to be improved naturally within search engines.
There are a number of SEO (search engine optimisation) techniques – Nutcracker offers them all. We realise search engine optimisation is essential for every new business, web design or internet campaign.
We offer a complete PPC (pay per click) or sponsored listings to rocket your Google ranking along with other white hat social marketing campaigns.
Search engine optimisation is an ever changing area and we endeavour to keep at the front of the market and show this expertise alongside our new web design.

 

Direct marketingDirect marketing is a method of advertising which gains the audiences attention without using traditional forms of advertising such as radio or TV. Nutcracker can devise a strategy which will allow you to communicate with your customers through, fliers, promotional letters, direct mail, telemarketing, email marketing and many more.

Customer Relationship Management Our CRM system is designed to allow our clients to manage the relationship they have with their customers in an organised way. We pass on our successful methodologies, recommend software and illustrate how our internet services can be used as a management tool.

 

Website OptimisationThis technique allows sites to be highly competitive and ensures that they perform at their optimum capacity with regards to traffic, speed, conversion rates, sell through and essentially, return on your investment. Nutcracker offers a range of techniques to successfully optimise your website naturally, ensuring that you get the results and in turn profitability that you desire.
We take the initiative. We don’t just monitor search engine results – we manage them. We constantly review your websites performance to see how we can help you achieve your business targets. We optimise your website and adjust your online marketing strategy, when needed, to improve your business profile and secure more business for you.
By our thorough understanding of our customers and their aims and objectives we consistently deliver them with excellent results.

 

Pay Per ClickPPC is an internet advertising method used by Nutcracker which allows our clients to agree on selected key words which relate to their website on a pre–agreed price each time someone clicks on the advertisement.
Nutcracker is able to manage your PPC campaign. We set your daily / monthly budget, decide which words or phrases you want to target, write your advert and then every time someone searches for your words or phrases, your advert is displayed.

Project ManagementNutcracker can co-ordinate all elements of your marketing activity so you don’t have to. We develop proactive, strategic initiatives that inspire our clients’ target audience and provide specific routes to market.

Experienced in all sectors, Nutcracker has the awareness to deliver solutions that communicate our clients’ objectives and aspirations.

We provide clients with a totally flexible service which ranges from fully outsourcing all of your marketing requirements (so that we become your internal marketing department driving and executing your marketing strategy) to simply helping out in the areas that you need us most on a project by project basis, such as creating press adverts, a new website, a new sales brochure or product branding.