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It is evident that having a social media presence on platforms such as Facebook and Twitter create more ways for customers to interact with a brand or organisation and in turn builds awareness and ultimately productivity.
However social media should not be used alone and despite its informal nature it does require a considered strategy. This form of interactive communication can relay information to a lot of people very quickly and cost effectively, as well as enhancing an organisation’s SEO.
Facebook now has over 500 million active users worldwide and to many is considered to be the ultimate social web!
Through the process of continual developments and functional enhancements Facebook has been able to keep its users engaged, growing the social media platform further.
Facebook is the perfect platform for developing the awareness of organisation of all sizes.
Twitter is a cost effective and timely method of transmitting news from your website and opinions from your blog to new audiences. Twitter is seen as a micro-blogging tool which is growing at an astonishing rate. So much so that the person managing the organisation’s Twitter account must have knowledge of the overall marketing communication strategy and have time to engage with its followers on a one-to-one basis.
At Nutcracker we offer packages to both create and manage your Twitter account either on its own or as part of a social media package.
According to research YouTube is ranked as the third most popular website in the world and home of web video. Not only can video’s feature on youtube.com but also videos hosted by YouTube can be embedded into both websites and blogs.
Nutcracker use the latest encoding techniques to add titles, descriptions and tags to ensure maximum exposure is achieved and our clients get the most from the faclity.
LinkedIn is an organisation’s version of Facebook. It allows its users to interact and network on a professional level and only allows connections between people who actually know one another. Like Facebook organisations can establish their own pages, news articles and create discussion groups.
Whilst blogs can be time consuming to manage they can be extremely beneficial to organisations. Facilities such as Blogger and Wordpress allow organisations and individuals to share their views, experiences and thoughts as well as being a pivotal tool for SEO. Blogger and Wordpress give organisations a humanistic approach and allows them to access new customers and target sectors. Blogs are well received by Google!
Nutcracker can design blogs and where necessary manage them on our clients behalf which is useful if you really don’t have time…