search engine optimisation

What is SEO?

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results. It is a proven fact that the higher a website appears within the search results listings and the more frequent those appearances are, the more visitors it will receive from that search engine. In today’s high pressure working environment efficiency is the key, SEO works to maximise the efficiency of a given site’s key search criteria, making it ‘Search Engine Friendly’ in order to achieve the highest search listing possible.
SEO should be an integral part of any marketing strategy for all businesses carrying out any commercial activity on the web.

Optimising a website
This primarily involves the profiling of the site’s page content and HTML coding in order to increase its relevance to specific keywords which will then improve the websites indexing within the search engines. As a result of good optimisation practices the website will achieve a high search engine listing within the search results and deliver a dramatic increase in traffic, generating higher levels of business.

what does it mean for your website?

You may have the best looking website in the world but if it is not designed to achieve good search engine results, finding it will be like searching for a single grain of sand on a beach. SEO focuses on improving your websites listing on search engines via the installation of keywords and phrases that are most relevant to your business and to your customers.

To achieve good search engine positioning, it is essential to profile your website to the most popular keywords and phrases actually being used within searches for your company’s products or services. Most people using a search engine expect to find what they are looking for on the first page of their search results and are unlikely to go past the first three pages when looking for information on a product or service. Page One “natural” listings are the holy grail of Search Engine Marketing, these are the non paid listings below the paid (sponsored) advertising links, and is reputed to be where the majority of people click first.

what is Pay Per Click? (sponsored links) >

Pay Per Click (PPC) is an advertising process used on search engines, such as Google, Bing (MSN) and Yahoo, where by advertisers only pay when visitors click on their advert and are immediately directed to their website.

Advertisers bid for prime page positions on the first page of their selected search engine and utilise keywords they believe their target market would type in when they are looking for the products or services they provide. When a user types a search phrase matching the advertiser's keyword list the advertiser's advert may be shown. These adverts are often known as "sponsored links" and appear a long side or above the “natural” results on search engine pages.

what Nutcracker can do for you >

Get your website listed on search engines!
Achieve high page positions in relevant search engine results
Drive high quality traffic to your website
Significantly boost your online sales potential
Generate high return on your investment

The process of achieving good online marketing results is based around a well coordinated strategy. Integration of a search engine optimisation program in conjunction with complementary online techniques such as Pay Per Click (PPC) and e-shot marketing, will drive traffic to you website.
We will research your site, compare it to your competitor sites and then make suggestions and recommendations based on these findings. We are constantly evaluating our results and will react throughout the contract period to changes in listings and rankings.

Monitoring SEO results >

Our Search Engine Ranking reports will demonstrate your prominence on the major search engines via the ratings of your keywords and phrases. This acts as an effective tool for monitoring your progress on a month by month basis. By default we will rank your site using the appropriate country’s directories both UK and International.
When managing your Pay Per Click campaign we set your daily / monthly budget, decide which words or phrases you want to target, write your advert and then every time someone searches for your words or phrases, your advert is displayed.
We take the initiative. We don’t just monitor search engine results – we manage them. We constantly review your websites performance to see how we can help you achieve your business targets. We optimise your website and adjust your online marketing strategy, when needed, to improve your business profile and secure more business for you.
By our thorough understanding of our customers and their aims and objectives we consistently deliver excellent results for our customers.

What is right for my business? >

This is where our skill and experience comes in. Depending on your overall marketing strategy and budget only one form of online advertising may be advisable, but this is not always the case. If you are looking for an aggressive period of sustained growth then a combination of PPC and SEO can compliment each other to deliver the desired results. If you are confused! Don't be, request your free audit or speak to one of our team today and we'll happily explain it all to you in plain English. Get a FREE Search Engine Optimisation or Pay Per Click Audit. In this we will highlight areas that could be improved and additional strategies that could be deployed.

Social Networking >

Nutcracker Design & Marketing specialise in the following services:

Strategic Marketing
Strategic marketing strategies applied to the foundations of your business, we will outline and diagnose what steps area required to make your business a success.

This includes driving potential customers to your website using search engine optimisation or effective advertising with effective graphic design or marketing campaigns.

Mobile Web Design
Creating great web experiences for your clients who use mobile devices is much easier than you might think.

Nutcracker offers a complete mobile web design solution and services in the search engine optimisation, internet marketing, web development and email advertising field all available to bolt onto an original or new mobile website.

Exhibition Design
We provide a complete design, build and project management service for bespoke exhibition stands of any size, providing all ancillary requirements including graphic design and production, audio visuals, furniture and equipment hire, catering, logistics and storage.

This will also aid your strategic marketing and advertising or marketing campaigns.

Signage
Our signage can be seen throughout shopping centres, hotels, restaurants, office buildings, industrial estates, business parks, factories and the high street.

Vehicle livery can be seen on trucks, vans and company vehicles throughout the UK.

Bespoke signage services from nutcracker are proven to be an effective sales aid to be used along side your marketing campaign or web design.

Graphic Design

We can help you stand out from the crowd using graphic design and print services to best help communicate your messages.

High quality graphic design, corporate identity and illustration services create the perfect design solution for your company.

Graphic design services are steadily becoming more popular for business start ups in order to create a strong and lasting image right from the start.

SEO
There are a number of SEO (search engine optimisation) techniques - Nutcracker offer them all.

We realise search engine optimisation is essential for every new business web design or internet campaign.

We offer a complete PPC (pay per click campaigns) or sponsored listings to rocket your Google ranking along with other white hat social marketing campaigns.

Search engine optimisation is an ever changing area and we endeavour to keep at the front of the market and show this expertise alongside your new web design.

Photography
Nutcrackers photographers are not only highly skilled technically but offer a high degree of creative flair and input whenrequired.

We are experienced in producing photography to a tight, controlled brief or working more creatively with clients to produce images that communicate the wider aims of a particular campaign.

Business Gifts
Ideal products to support your marketing campaign are available to order from our Graphique Business Gifts Collection.

Most of the items we offer are from stock with delivery times kept to a minimum, even allowing for personalisation. Catalogue available on request.

Web Design
If you are looking for web design or a dynamic on-line shop and e-commerce services, we pride ourselves on offering our clients affordable, high quality web design that will perform for you and your business.

As well as web design services, we are also specialists in the complete internet fields where search engine optimisation, internet marketing, web development and email advertising strategies are concerned.

Internet Solutions
We offer a complete, secure, high-speed web hosting service which is renewable monthly or annually.

This services also provides access to multiple POP e-mail accounts to match your registered domain. E-mail forwarding is also available.

Hosting is provided via UNIX and Windows platforms providing full access to .cgi and .php scripts.

Advertising
Driving potential customers to your business using effective advertising techniques combined from a number of our services. Get our advice on PPC (pay per click campaigns) or sponsored listings – proven that this will rocket your
Google ranking.

We also use strategic marketing strategies which are applied to the foundations of your business, we will outline and diagnose what steps area required to make your business a success in the field of graphic design and web.

Copywriting
Have you looked at your website recently? More importantly, have you read it? For many people your website will be the first impression they have of your company so is it working for you as hard as it could?

It should be: informative and benefits orientated, easy to read and understand, look pleasing to the eye, search engine optimised with effective web design.