Client Profile
Insulated Roller Shutter Products Limited (IRSP) is an established company that has developed a reputation for the design and manufacture of innovative roller shutter products. The company has developed an extensive range of products designed to suite a wide range of commercial applications. IRSP consistently researches into new products and materials. When a new concept is drafted, the company undertakes all of the design and development processes of the new roller shutter system. The product is then rigorously tested before going into full production. Testing may include external QA performance testing in order to obtain European quality certification. Each roller shutter system is manufactured to clients specific requirements, produced to conform and in most cases exceed all major European quality and safety standards. All IRSP doors and accessories are manufactured under a strict in-house quality programme to ensure complete customer satisfaction and carry a warranty against defects in material or workmanship.
The company’s policy of on-going research and development for all products ensures that they remain the most revolutionary and finest engineered roller shutter products available.
This process of constant research and development ensures that IRSP will provide unlimited design options and unrivalled product performance on all supplied products.
Project Requirements
Provide the company with a new marketing approach to its existing markets. Develop a new strategy for targeting Architects and Insurance Companies. Develop new export marketing strategy. Improve the profile of the company and its innovative products. Provide marketing material to facilitate the above.
Process of Delivery
Design and promote new corporate identity/ new product branding / produce a new range of printed stationery and sales literature / design and build new website / Design new interactive E shot template / Design and Build exhibition stand.
Achievements of the Marketing Campaign
First year’s sales growth 120%.
The company’s average yearly sales growth for the past four years has been 43% per annum; profits have increased significantly over the same period. The company intends to increase its market share by investing in a new phase of Marketing.
