case studies - ridgeway manufacturing

Ridgeway Steel and Manufacturing is a West Midlands based company that specialises in the processing of steel coils for the Automotive and Fabrication Industries and the manufacture of fork lift attachments including tipping bins.

The company has acquired a reputation as custom design and build experts for fork lift truck materials handling solutions - specialising in waste control.

The company’s extensive knowledge and experience of materials handling systems enables their design team to provide detailed site evaluation of clients needs and then tailor their design and build specifically for those requirements.

Provide the company with a new marketing approach to its existing markets. Develop a new marketing strategy targeted both online and conventionally. Improve the profile of the company, its products and services to the UK and International markets. Provide marketing material to facilitate the above.

Design New Corporate Identity, New Business Stationery, New Sales Literature, New Website, E shot, Search Engine Management & Optimisation Campaign and New Press Advertising.

Ridgeway has successfully implemented its marketing campaign. The company consistently takes substantial enquiries off its website marketing and converts over 80% of these enquiries. One converted enquiry from the USA was for tipping skips, this enquiry became a large order for £100,000. The order was completed and shipped in 2006. In the same year the company converted a steel processing enquiry into a contract for £250,000 per annum, delivered by one E shot marketing campaign. Managing Director, Mr Ian Detheridge is delighted with the results and is looking to develop the company’s online marketing further.