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case studies - dudley borough challenge
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Dudley Borough Challenge
marketing of the project including all marketing concepts, the production of the campaigns overall image, the corporate identity for the organisation managing the project (Dudley Borough Challenge) and all online and conventional marketing material.
The direct marketing material targeted at residents within the borough was via a Micro-web site/ E-shot campaign and a leaflet drop. The title of this part of the project was 'What’s In It For Me?' This provocative title plus some real value incentives ensured a massive public response. The campaign was a great success, Dudley MBC had to employ extra staff to process the public’s response.
After obtaining this information Nutcracker produced a range on public sector liaison brochures to provide a detailed summary of the survey's results.